BRUT
'Brut! is a place where students arrive full of excitement and leave with sharper judgment. It’s a festival that brings
together young talent, well-known studios, and a handful
of uncomfortable truths about the creative job market.
The campaign, titled “Hola Bebe” was born from the idea
of treating the creative industry as if it had just been born.
The message balances the right amount of tenderness
to keep it from crying, and just enough tough love to make
it react. It speaks clearly and honestly, without sugarcoating
the realities of the sector.
The campaign unfolds through copy that first comforts
you and then hits you with a reality check. Warnings,
notices, and small spoilers hint at what awaits you in
the creative world. It’s a mix of affection, sarcasm,
and uncomfortable truth that any designer recognizes
from their first job.
Visually, everything is structured like a childlike promotional
pack: bold, uneasy colors, sharp humor, and a graphic system
that appears innocent at first glance—until you actually
read what it says.
©2024
[DESIGN EVENT]
Client: Brut Festival
Year: 2024
Made in Buas!
Buachos.com
Buas.es
[INFO]
www.brut.lol
@brut.lol